Top 5 Emerging Trends in Video Production for 2025

As we approach 2025, the video production landscape is evolving at an unprecedented pace. New technologies and creative approaches are redefining how we conceive, capture, and deliver compelling visual stories. At Ryan Glass Productions, we’ve spent the past few years innovating within this rapidly shifting environment—adopting next-gen tools, experimenting with new formats, and constantly refining our workflows. Below are the top five emerging trends we’re keeping an eye on and actively implementing to stay ahead of the curve.

1. AI-Driven Editing and Post-Production

What’s happening:

Artificial Intelligence (AI) has moved beyond simple automation and is now intelligently assisting with editing, color grading, and even audio enhancement. Machine learning algorithms can suggest optimal scene sequences, flag continuity errors, and handle preliminary rough cuts. This is a huge leap forward in efficiency and creativity, freeing human editors to focus on the fine art of storytelling rather than mundane tasks.

We’ve integrated AI-based editing tools into our workflow to cut down on repetitive tasks. Rather than spending hours combing through raw footage, we let these smart tools surface the best takes, enabling us to focus on crafting narratives that engage and inspire. This has significantly accelerated our turnaround times—our clients can now receive first drafts in record time, all while maintaining a polished and professional finish.

2. Virtual Production Stages and LED Walls

High-quality LED video walls and advanced virtual production techniques—popularized by major Hollywood studios—are becoming more accessible. These digital backdrops enable real-time visualization of environments, reducing the need for green screens and significantly cutting post-production costs. The result? A seamless blend of practical and digital worlds that give directors and cinematographers complete creative control on set.

We’ve partnered with local studios equipped with LED volume stages to produce dynamic commercials and marketing videos. By controlling environments in real-time, we’re cutting location costs and ensuring consistent lighting conditions regardless of weather or time of day. Our clients, from tech startups to established brands, have been thrilled with the cinematic results and the increased flexibility in storytelling.

3. The Rise of Vertical and Interactive Content

As social media platforms continue to prioritize mobile-first viewing experiences, vertical video formats are no longer a novelty—they’re the new norm. Additionally, audiences expect more than just passive viewing: interactive video elements (such as in-video polls, choose-your-own-adventure narratives, and augmented reality overlays) are breaking the traditional fourth wall.

We’ve adapted to vertical formats for platforms like TikTok, Instagram Reels, and YouTube Shorts. Beyond just cropping footage, our approach considers framing, narrative pacing, and graphic elements tailored for mobile screens. Furthermore, we’ve begun experimenting with interactive elements for our clients’ branded content, allowing viewers to shape their own viewing journey and deepening audience engagement.

4. Cloud-Based Collaboration and Remote Production

Distributed teams and global productions have sparked the widespread adoption of cloud-based tools. High-bandwidth connections, cloud storage, and remote editing software have enabled production teams to collaborate seamlessly from anywhere in the world. This approach reduces travel costs, widens the talent pool, and shortens the content creation cycle.

Long before remote work was the norm, we embraced cloud-based solutions. By leveraging virtual workstations and secure online review platforms, we’ve brought together editors, colorists, and sound designers from different continents. This global collaboration ensures that we’re not limited by geography, and we can tap into the best talent on every project, ensuring unmatched production quality no matter where our clients are located.

5. Personalization Through Data-Driven Insights

Marketers and content creators are increasingly relying on data to tailor their videos to niche audiences. By analyzing viewer habits, engagement metrics, and feedback loops, production teams can optimize narrative structures, visual styles, and release strategies. Personalized content doesn’t just mean different voiceovers or subtitles; it could mean entirely distinct edits for various audience segments.

We’ve invested in analytics and AI-driven audience insight tools to understand how our content resonates with different viewers. For a recent corporate campaign, we created multiple versions of a product explainer video, each optimized for a specific demographic. The result was higher engagement and better conversion rates—proof that understanding your audience and personalizing content pays off.

Looking Ahead to 2025

The video production world in 2025 is all about smarter tools, immersive experiences, and agile workflows. Ryan Glass Productions is embracing these trends, combining cutting-edge technology with timeless storytelling principles to deliver high-impact visual content. As these trends continue to shape the industry, we’re committed to staying at the forefront, ensuring our clients receive innovative, audience-driven, and highly effective productions—every single time.

For more information or to discuss how these trends can influence your next project, don’t hesitate to reach out. Let’s create the future of visual storytelling together.